Shiverbrand Academy

Learn to build apps that look like they cost $100K

Most developers ship ugly products because they skip branding. Learn to vibe code with a real design foundation. 6 modules, live workshops, private coaching.

Curriculum

6 modules. 10.5 hours. Everything you need.

Each module builds on the previous one. By the end, you have a branded, deployed product.

Brand Foundation

2 hours

Every great product starts with a clear brand. Before you write a line of code, you need to know who you are building for and why they should care.

Topics covered

  • Defining your product vision and unique value proposition
  • Audience research: demographics, pain points, and language
  • Competitive analysis and market positioning
  • Choosing the right brand tone (premium, playful, bold, minimal...)
  • Writing a concept brief that guides every design decision

Outcome

You leave with a complete brand brief document that becomes the foundation for everything else.

Naming & Domain Strategy

1.5 hours

Your brand name is your most important asset. Learn the compound naming technique that finds available .com domains every time.

Topics covered

  • The compound name formula: feeling word + object word
  • Using AI to generate hundreds of name candidates in minutes
  • Domain availability strategy (why .com matters, when to use alternatives)
  • Trademark checking basics and legal considerations
  • Social handle availability and username consistency

Outcome

You pick your brand name with a confirmed .com domain and matching social handles.

Design System Architecture

2 hours

A design system is not a Figma file. It is a set of rules in code that make every screen look consistent without thinking about it.

Topics covered

  • Color theory for developers: palette generation, contrast ratios, dark mode
  • Typography scales: choosing fonts, sizes, weights, and line heights
  • Spacing systems: the 4px/8px grid and why it matters
  • CSS variables as a single source of truth (no hardcoded values)
  • Building a Tailwind config that maps to your design tokens

Outcome

You have a complete globals.css with all design tokens and a Tailwind config extension.

Prompt Engineering for Builders

2 hours

The quality of your AI output is 100% determined by the quality of your prompts. Learn to write prompts that produce production-ready code.

Topics covered

  • CLAUDE.md architecture: system rules, conventions, and constraints
  • The difference between Claude, Cursor, v0, and Gemini prompting
  • Component-level vs page-level vs architecture-level prompts
  • Iterative prompting: review, refine, regenerate workflows
  • Debugging with AI: error analysis, performance profiling, accessibility audits

Outcome

You build a personal CLAUDE.md and a library of reusable prompts for your stack.

Interaction Design & Polish

1.5 hours

The difference between an app that feels amateur and one that feels premium is in the micro-interactions. Every transition, every hover state, every loading skeleton.

Topics covered

  • Transition timing and easing curves (when to use 150ms vs 300ms)
  • Hover states that feel alive (lift, glow, border-shift)
  • Loading patterns: skeletons vs spinners vs optimistic UI
  • Page transitions with Next.js App Router
  • Responsive patterns: what changes between mobile and desktop (and what does not)

Outcome

Your app feels polished on every device. Users notice the quality without knowing why.

Launch & Growth

1.5 hours

Building the product is only half the work. Learn to launch it so people actually find it and use it.

Topics covered

  • SEO fundamentals: metadata, structured data, sitemap, page speed
  • Performance optimization: Lighthouse 90+, Core Web Vitals, image formats
  • Analytics setup: what to track, what to ignore
  • Landing page conversion: hero copy, social proof, CTA placement
  • Your first 1,000 users: distribution channels that actually work

Outcome

Your product is deployed, indexed by Google, and ready for its first users.

Pricing

Choose your learning path

Start with a free group discovery session. Scale to private coaching when you are ready.

Individual

Discovery

Free

Join a live group session to discover the vibe coding methodology. No commitment.

  • 1-hour live group workshop
  • Q&A with the instructor
  • Access to workshop recording
  • Community Discord access
  • Resource pack (PDF)

Startup

Startup Sprint

$497per person

4-week intensive. Build your brand and ship your MVP with live guidance.

  • 4 live group sessions (2h each)
  • All 6 modules covered
  • Full Shiverbrand Pro access
  • Personalized brand review
  • Code review on your project
  • Private Slack channel
  • Certificate of completion
  • Lifetime replay access

Enterprise

Executive 1:1

$2,500per engagement

Private coaching tailored to your product. From brand strategy to deployed app.

  • 8 hours of private 1-on-1 sessions
  • Custom schedule (your timezone)
  • Custom brand identity creation
  • Full app architecture review
  • AI prompt engineering coaching
  • Priority async support (email/Slack)
  • Studio-grade design system delivery
  • Post-launch optimization session